Spotify has been ramping up its efforts to deliver new experiences to its users as it recently teamed up with South Korean pop girl group NewJeans to celebrate the release of their sophomore EP Get UP with new content, immersive pop-ups and digital experiences. Users can find the personal DJ when they open the Spotify app on their smartphones and head to the music feed on their Home tab.Īdditionally, DJ allows users to switch the genre and mood of the songs being played by tapping the circular DJ button on the bottom right of the page.Īs the DJ mode is still in Beta, Spotify has promised users that it will continue to iterate and innovate on the experience over time. “Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of Spotify’s personalisation technology, generative AI and a dynamic, expressive voice,” said Spotify in a statement.ĭJ aims to exemplify Spotify’s dedication to personalisation and will recommend users new music as well as play them songs they used to listen to years ago. Information shared would be things such as what happened culturally around the year a track was released. The feature also offers commentary around tracks and artists in a realistic voice. It’s these touches and details that are really winning DJ users over.Spotify has begun rolling out its new personalised AI guide DJ in Beta to select Premium users in Singapore for an added level of personalisation as it looks to connect artists and fans in a different way.ĭJ is voiced by Spotify’s head of cultural partnerships, Xavier Jernigan, who introduces himself as “X” and aims to deliver a curated lineup of music based on a user’s listening habits.ĭon't miss: Spotify targets Gen Z Filipino and Indonesian listeners with local artists in new brand film Users who tune in use the DJ feature right around launch may hear about how Arlo Parks is releasing her new song at the end of May alongside her first collab with Phoebe Bridgers or how Jazzy is the first Irish woman to top the Spotify charts there. “It was really important to us that the product felt truly tailor built for music lovers in the UK and Ireland – for instance, so they’ll be provided cultural commentary around some of their favourite artists and tracks. “We know that our users love personalised experiences, so we’re confident that DJ will become the next beloved Spotify feature to re-discover old favourites and find something new,” said Spotify’s UK and IE managing director Tom Connaughton. If you’re not a fan of those songs or the artist being played, you hit the AI DJ icon once again and, sure enough, Jernigan will immediately move onto a new theme. Once you’re into it, the app will immediately play a mixture of songs old and new that have been powered by Spotify’s algorithm – with Jernigan’s voice on hand to immediately introduce a fresh collection of songs. Look out for the moving green circle against a blue background and click through. It’s only available to Spotify Premium users, but you can find the AI DJ card near the top of the app’s music feed. The AI element comes in the feature’s endless ability to generate and read the names of artists and various pieces of trivia, even if the real life Jernigan has never said them before. BTS member V shares melancholic ‘Blue’ video.The Darkness’ Justin Hawkins on 20 years of ‘Permission To Land’: ‘I was bulletproof and didn’t give a f**k’.The new experience offers a selection of recommended songs, favourite artists and tidbits of information – all overseen by the voice of Xavier “ X” Jernigan – the voice model who has lent his friendly tones to the new feature. Spotify has launched its AI DJ in the UK and Ireland for the first time, which will allow users to access a fresh playlist of evolving music, all overseen by the voice of an AI DJ.
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